Selling on OneShetland — what you may offer
Last updated August 2026
This policy applies when a business uses OneShetland to advertise, sell, book or otherwise commercially offer something to customers — products in the Shop, services and appointments, passes and packs, tickets to its events, offers, and similar commercial listings.
It does not apply to having a Directory listing. A business is welcome to be listed, keep its details right and be found, without selling anything through OneShetland and without taking on any of the responsibilities below.
It sits alongside our Terms; section 11 of the Terms covers what a business selling here is responsible for generally.
The basic rule
Only offer something that:
- is lawful;
- you’re entitled to supply;
- you’ve described accurately;
- you can supply safely and properly;
- follows this policy and any other rules we publish for the feature you’re using.
If you’re not sure whether something belongs on OneShetland, ask us before you list it. We’d far rather answer a question than take a listing down.
Not permitted on OneShetland
We don’t allow these to be offered here, whatever the circumstances:
- illegal drugs, controlled substances, and things sold for taking them
- firearms, ammunition and explosives
- stolen goods, and goods you can’t show you’re entitled to sell
- counterfeit goods, fakes, and copies passed off as something they aren’t
- protected wildlife, or specimens and parts whose sale isn’t permitted
- human remains, body parts or bodily materials
- adult and sexual products
- anything whose sale is itself an offence
Some of these are matters of law and some are simply our choice for a local island marketplace. Either way, the answer here is no.
Age-restricted goods
For now, we don’t allow age-restricted goods to be sold through OneShetland — alcohol, tobacco, vapes and nicotine products, knives and bladed items, and fireworks. This isn’t a judgement about your business; it’s because we don’t yet have a way to check a buyer’s age properly. We’ll revisit it, and we’ll say so here when we do.
Things you can only offer in particular circumstances
Some goods and services are perfectly legitimate but can only be sold by certain businesses, or in certain ways. These include medicines, including veterinary; food and drink; live animals; fuels, chemicals and solvents; and services that need a qualification, registration or licence.
If you offer something in this group, you’re responsible for holding any licence, registration or permission it needs, and for meeting any age-verification, labelling, safety, storage and fulfilment requirements that apply to your business. We don’t check this for you, and listing something here isn’t us saying you may sell it.
Food and drink
Plenty of Shetland businesses sell food, and you’re welcome to. If you do, you’re responsible for the things that apply to your kind of food business — registration and safety requirements, allergen information, honest descriptions of what’s in it, and storing, packing and getting it to the customer in a fit state. Say clearly how and when it will reach them, particularly if it’s fresh, chilled or has a short life.
Services and bookings
Everything above applies to services as much as to things in boxes. Where a service needs a qualification, registration, insurance or licence, only offer it if you have one. Don’t advertise services that are unlawful, unsafe, deceptive, or that you can’t actually deliver.
Selling it here isn’t the same as Fetch carrying it
Being allowed to sell something on OneShetland does not mean it can be delivered by a Fetch driver. Fetch has its own separate rules in our Restricted goods policy, and community drivers can’t carry a number of ordinary, perfectly legal items. If you sell something Fetch can’t carry, arrange collection or your own delivery. Both policies apply where both are involved.
Describing things honestly
Don’t:
- list a prohibited item under a different name, category or photo;
- use a title, image or description that misleads about what something is;
- split, bundle or disguise something to get around this policy;
- use a listing to arrange a prohibited sale privately afterwards.
What we may do
We don’t check or approve listings before they appear, and a listing being live doesn’t mean we’ve reviewed it. Where we think this policy has been broken, we may remove or restrict a listing, ask you for more information about what you’re offering, or suspend a business’s access to some or all commercial features. Where it’s practical and appropriate we’ll tell you why first. These are the powers already set out in section 11 of our Terms.
Telling us about a listing
If you think something shouldn’t be on OneShetland, contact hello@oneshetland.com. Tell us what you saw and where, and we’ll look at it.
Questions? Contact hello@oneshetland.com.