DELIVERED
Fresh from Shetland
Rooted in Tradition
From the pristine waters of Shetland to the heart of your kitchen, our sustainably sourced seafood celebrates tradition and exceptional quality. We work directly with local fishermen who use ethical methods like line-catching and hand-diving to ensure every product is fresh, traceable, and environmentally responsible.
Delivered to restaurants that prioritise provenance and sustainability, our seafood embodies the rich heritage and unmatched flavour of Shetland’s seas. Choose seafood that not only tastes incredible but also supports the future of our oceans.
Haddock & Cod
Brown Crab
Mackerel
Scallops
Lobster
Mussels
From Shetland to London, we deliver the finest sustainable seafood, fresh and ready to elevate your menu.
From Shetland to London, we bring you the freshest, sustainably caught seafood straight from our pristine waters. From line-caught fish to hand-dived scallops and pot-caught crab, everything is sourced with care to support our seas and local fishermen. Delivered fresh to your door, it’s seafood that not only tastes incredible but tells a story your diners will love.
FROM SHETLAND
TO LONDON
Discount On First Order
25% OFF
on orders over 40kgs
Meet the Local Fisherman
Magnus Thomson
Scallop Diver
A Heritage of Excellence
John McAllister
Lobster Fisherman
Sustainable and Skillful
Testimonials
Chef Emma R: Unparalleled Quality
Fine Dining Restaurant in London
Fine Dining Restaurant in London
The line-caught cod from OneShetland is unparalleled in quality. Its firm texture and delicate flavour make it perfect for pan-searing and serving with a beurre blanc sauce. My guests frequently comment on how fresh and vibrant the seafood tastes—it’s a game-changer for our menu.
Chef Luca T: Menu Star
Italian Restaurant in Soho
Italian Restaurant in Soho
OneShetland’s hand-dived scallops are a star on our menu. I use them in a simple dish with a saffron-infused risotto, and the sweetness of the scallops shines through every time. Knowing they’re sustainably sourced is just as important to me as their incredible taste.
James L: Top Seller
Owner of Harbour Grill
Owner of Harbour Grill
The haddock from OneShetland is consistently fresh and full of flavour. It’s ideal for our fish and chips, which has become our top-selling dish. The traceability and Shetland story behind the product resonate with our customers.
Laura M: Customer Favourite
Owner of Seaside Delicacies
Owner of Seaside Delicacies
The smoked mackerel from OneShetland is a standout product in our deli. We use it for ready-to-eat platters and sandwiches, and our customers can’t get enough of it. The freshness and rich flavour make it an easy choice for repeat orders.
Peter: Fresh Excellence
Owner of The Artisan Pantry
Owner of The Artisan Pantry
OneShetland’s rope-grown mussels have been a fantastic addition to our deli. We sell them fresh, and they’re also featured in our prepared dishes like moules marinières. Our customers love that they’re sustainably harvested and always top-notch quality.
Catherine B: Guest Favourite
Manager of The Ocean View Hotel
Manager of The Ocean View Hotel
We serve OneShetland’s lobster in our fine dining restaurant, and it’s been a hit with our guests. From lobster thermidor to seafood platters, the quality and flavour always exceed expectations. Our guests frequently ask where we source it—it’s that good.
Michael: Luxurious Treat
General Manager of Grand Coast Hotel
General Manager of Grand Coast Hotel
The fresh oysters from OneShetland have elevated our hotel’s seafood nights. Their clean, briny flavour and perfect size make them a luxurious treat for our guests. We also appreciate the eco-friendly packaging, which aligns with our sustainability goals.
Rooted in Shetland, Committed to Sustainability
Our seafood is sourced directly from the crystal-clear waters of the Shetland Isles, where centuries of fishing tradition meet modern sustainability practices. Each fish and shellfish is carefully selected by local fishermen who prioritise quality, ethical methods, and environmental care.
We’re proud to work with suppliers who use techniques like line-catching, hand-diving, and pot-catching to minimise bycatch and protect marine habitats. All our seafood is fully traceable, so you know exactly where it comes from and how it was caught.
By supporting local fishing communities and adhering to recognised sustainability standards, we ensure our seafood is not only fresh and delicious but also contributes to the long-term health of our oceans. When you choose our products, you’re serving your customers more than just a meal—you’re offering them a story of care, quality, and commitment to the environment.
Sustainable Fishing:
The Reasons Behind Our Commitment
At OneShetland, we believe in preserving marine ecosystems while delivering the highest-quality seafood to your table. Here’s how our sustainable fishing practices make a real difference:
Line-Caught Fishing
Bycatch Reduction: Traditional methods can result in up to 40% bycatch—non-target species caught unintentionally.
Our Approach: Line-caught methods reduce bycatch to less than 1%, focusing only on the species we intend to catch.
Hand-Diving
Zero Bycatch, Zero Impact: Divers carefully select scallops and other shellfish, leaving non-target species and habitats undisturbed.
Why It Matters: Hand-diving has negligible environmental impact, making it one of the most eco-friendly fishing methods.
Pot-Catching
Selective and Sustainable: Pots and creels attract only target species like lobsters and crabs.
Bycatch Rate: Among the lowest of any fishing method.
Marine Habitat Preservation: Designed to minimise disruption to the seabed.
Seasonal Fishing Practices
Stock Recovery: Seasonal closures during spawning periods can increase fish populations by up to 20%, ensuring the health of future stocks.
How We Help: We follow strict seasonal guidelines to protect breeding cycles.
Marine Protected Areas (MPAs)
Biodiversity Gains: MPAs promote marine recovery, resulting in:
21% increase in species richness.
28% rise in biomass within protected boundaries.
Why These Methods Matter
By choosing OneShetland, you’re not only serving premium seafood but also supporting fishing practices that:
- Protect marine habitats.
- Reduce wasteful bycatch.
- Ensure the sustainability of fish stocks for generations to come.
Explore our range of sustainably sourced seafood and taste the difference that care, commitment, and conservation bring to your menu.
